The level of population in cities is increasing every year due to the movement of people from rural areas. According to statistics, in 2016 the number of urban residents increased by an average of 54 percent. Such population growth in large settlements requires a high-quality logistics service capable of providing transport for most of the population. That is why taxi services, existing today, tend to use the latest technology. So, at the moment, services such as Uber and Grab, present in many countries around the world, allow you to use smartphones to call a taxi, create a route, and pay for transport services.

It is important to note that when traveling in a taxi and using the application, passengers view advertising that they are not interested and does not bring additional profit. At the same time, advertisers get minimal benefit from advertising, as in most cases it is focused on a completely different audience.

Change the current situation will allow a new project called Tachain.

Project objective

The main purpose of the creators of Tachain is to provide a friendly and secure channel for communication of transport companies and users with the possibility of earning the latest by viewing interesting advertising for them.

Principle of operation

In the work of the platform Tachain will involve the following persons:

passengers using taxis, public transport or aircraft;
traders;
advertisers;
the owners of the transport business.

The interaction between the participants will be carried out through the use of Blockchain technology and smart contracts, which will ensure the integrity of operations and security.

Passengers will interact with the platform using a specialized mobile application, operating through a unique platform AdNet, which must be pre-installed on a smartphone. In addition, the application will be available on tablets built into the vehicle.

For viewing advertising passengers will be able to receive:

income of up to $ 10 per hour of viewing;
discounts on travel in taxis and airplanes up to 25 percent;
30 percent discount on public transport.

At the same time, advertisers will manage the process through the project website, with a convenient and understandable interface, where they will be able to place ready-made advertising materials, create new advertising, and select the target audience. This site will also work through the AdNet platform.

Using Tachain services, advertisers will receive the following benefits:

access to the widest consumer base;
intelligent management of advertising campaigns;
effective targeting tools.

Rewards from the distribution of advertising will also be provided to taxi services based on the rating given by passengers in the application. The cleaner the car will be and the driver will be more polite, the higher the reward will be.

In addition to all the above, for a more rapid development of the platform, the project will create an exchanger TMARQ, which will allow each participant of Tachain to buy the desired cryptocurrency or exchange digital assets for Fiat funds.

The main means of payment for the project will be the token TCHN, which can be purchased within the ICO.

Dates and details of the ICO

At the moment, there is a public sale of tokens, which started in the third quarter of this year and will end on December 31. The cost of the 1st TCHN at the moment is 0.01 dollars.

Softcap project – $ 2 million, hardcap – $ 25 million.

The distribution of tokens is as follows:

Conclusion

The Tachain platform, which allows passengers and transport companies to earn money by viewing ads, and advertisers to use the most effective ways to distribute it, has every chance to become successful. This is due to the fact that many passengers will be able to get additional income during trips, transport companies will be able to attract more customers, and advertisers will receive effective advertising. Thus, everyone will only benefit from the platform.

In this regard, investing in the project can be very profitable.